Privacy Policy

Last updated: August 2026

The Maple Waffle ("we", "us", "our") operates themaplewaffle.in and our network of company-owned and franchise-owned stores across India. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website, visiting our stores, or interacting with us on social media, you agree to the practices described here.

Information We Collect

We collect information you provide directly, including:

• Name, phone number, email address, and city — when you submit a franchise enquiry, contact form, or newsletter sign-up
• Order and delivery details — when you order through our stores or through delivery partners like Zomato and Swiggy
• Comments, messages, and profile information — when you interact with us on Instagram, Facebook, WhatsApp, or other social platforms

We also collect anonymised usage data through Google Analytics (GA4) — such as pages visited, device type, and general location — to understand how visitors use our website.

How We Use Your Information

We use the information we collect to:

• Respond to franchise enquiries and evaluate applications
• Process orders, reservations, and customer service requests
• Send you marketing communications — including SMS, WhatsApp, email, and app notifications — about offers, new stores, new menu items, and franchise opportunities. We may use your city or general location to target relevant offers (e.g. a new-store opening near you)
• Run and measure social media and digital advertising, including showing our ads to people with similar interests to our existing customers
• Improve our website, menu, and store experience through analytics
• Comply with legal and regulatory requirements

We do not sell your personal information to anyone, under any circumstances. We may share limited information with service providers who help us operate — such as our SMS/WhatsApp messaging gateway, website hosting, analytics, and advertising platforms (e.g. Meta, Google) — solely to carry out the purposes above, under confidentiality obligations.

Marketing Communications & Opt-Out

If you've shared your phone number or email with us — through a form, an in-store sign-up, or an order — we may send you promotional SMS, WhatsApp messages, or emails. You can opt out at any time by replying "STOP" to any SMS/WhatsApp message, clicking "unsubscribe" in any email, or emailing us at the address below. Opting out of marketing messages does not affect transactional messages (e.g. order confirmations).

Social Media

We maintain profiles on platforms like Instagram, Facebook, and WhatsApp Business. When you follow, message, comment, or engage with us there, that platform's own privacy policy also applies to your data. We may use information from these interactions (such as public comments or messages sent to us) to respond to you and to inform our marketing.

Cookies

This website uses Google Analytics cookies to collect anonymous traffic data, and may use advertising cookies (e.g. Meta Pixel, Google Ads) to measure and target ads. These cookies do not, by themselves, identify you by name. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout, or manage ad preferences through your browser or device settings.

Company-Owned & Franchise-Owned Stores

The Maple Waffle operates a mix of company-owned and independently owned franchise stores. This Privacy Policy covers data collected through themaplewaffle.in and our official social media and marketing channels. Individual franchise stores may separately collect information at the point of sale (e.g. for loyalty programs, local delivery, or their own social pages) — we require all franchisees to handle customer data responsibly, but recommend checking with the specific store for details on their local practices.

Data Retention

Franchise enquiry data is retained for 24 months. Marketing contact information is retained until you opt out or request deletion. You may request deletion of your data at any time by emailing contact@themaplewaffle.in.

Data Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and marketing are not directed at children under 13, and we do not knowingly collect personal information from them.

Your Rights

You can request access to, correction of, or deletion of the personal information we hold about you, and you can withdraw consent for marketing at any time, by emailing us at the address below.

Changes to This Policy

We may update this Privacy Policy from time to time. We'll update the "Last updated" date above when we do. Continued use of our website or services after changes means you accept the updated policy.

Contact

For any privacy-related questions or requests, email contact@themaplewaffle.in. The Maple Waffle is operated from Coimbatore, Tamil Nadu, India.