South India’s waffle scene has grown remarkably in the past three years. What was once a novelty limited to a handful of mall kiosks in Bangalore and Chennai has expanded into a genuine food category across tier-1 and tier-2 cities throughout the region. This is the complete guide to what you will find in each major South Indian city in 2026.
Coimbatore — The Maple Waffle Heartland
Coimbatore is where The Maple Waffle was born and where the brand has its deepest roots. The city currently has two stores — Town Hall and Saravanampatti — with more planned for 2026. The Coimbatore stores are the benchmark for the brand: open till 2 AM, consistently high product quality, and a strong following among both the student and young professional demographic. If you are in Coimbatore and want to understand what The Maple Waffle is about, this is the place to start.
Salem — Growing Strong
Salem was the second city The Maple Waffle entered, and it has built a loyal customer base there. The Salem store serves a mix of family customers, college students from the various institutions in and around the city, and working professionals. Salem customers have a particular affinity for the cheesecake waffle variants — the Mango Cheesecake and Blueberry Cheesecake are consistently the top sellers at this location.
Bangalore — Coming in 2026
Bangalore is the most competitive waffle market in South India, currently dominated by Belgian Waffle Co in the mall segment. The Maple Waffle’s differentiation in Bangalore is the eggless positioning, the late-night availability, and a product profile that is genuinely different from what Belgian Waffle offers. Target locations are Koramangala, Indiranagar, and the north Bangalore tech corridor. Expected launch Q3 2026.
Chennai — Coming in 2026
Chennai is Tamil Nadu’s largest city and an enormous market for the eggless waffle category. The city’s high vegetarian population, strong IT workforce, and growing late-night food culture make it an ideal expansion market. The Maple Waffle is finalising Chennai locations with franchise partners currently. Expected launch Q3–Q4 2026.
Trichy — Coming in 2026
Trichy is the most exciting new market in the South India expansion. No organised waffle brand currently operates in the city, which means The Maple Waffle will be entering a first-mover market with a large student and tourist footfall base. Expected launch H2 2026.
Hyderabad
Hyderabad has a strong waffle culture, primarily driven by several regional brands and Belgian Waffle Co locations in Banjara Hills, Jubilee Hills, and Hitec City. The city is not currently in The Maple Waffle’s immediate expansion plan but represents a strong future market given the enormous tech workforce and young population.
What to Expect Everywhere
Across all Maple Waffle locations, you will find the same 15+ waffle variants, the same American chef-designed recipes, 100% eggless across the entire menu, and the same commitment to being open till 2 AM. The consistency is maintained through a central kitchen model that ensures the same product quality regardless of which city you visit.
Interested in owning a Maple Waffle store?
We’re expanding across South India with franchise opportunities from ₹8 Lakhs. No royalty on first year.